A global company based in the UK is using the SnapTicker to broadcast internal ‘tweets’ twice a day from the CEO, according to Chris Leonard, one of the founders of the SnapComms software company. We met up in June at the IABC World Conference in San Francisco, and he told me the story:
The company took on the SnapComms software in order to recapture staff’s attention and refresh their internal communications. The CEO began sending short ‘tweets’ out to all employees twice a day, as a way to engage them directly. But instead of using Twitter, he sent them through SnapTicker which fires a company-branded scrolling message onscreen for a couple of minutes.
The first time he included a link to his internal blog in the ticker (unlike traditional TV crawls, this one lets him embed links), so many employees clicked through that I.T. had to quickly scramble to accomodate the sudden and significant increase in blog traffic! The outcome far surpassed their expectations.
For this company, the SnapTicker has proven to be a powerful way to initiate regular interaction between the CEO and staff, especially those outside of their head office.
Hearing stories like these is great, because content still is king. It’s how the SnapComms tools are used and what content you put in them that takes them beyond being just another cool gadget, right?
So how would you use the Snap Ticker in your corporation? What content/link would be worthy of an onscreen ticker? Submit your thoughts and we’ll publish the best ideas to Twitter and our website (giving you credit and a free link).
What are the advantages of Snap Ticker over the many Twitter APIs?
Thanks for the question – the main advantage I think is that you can make sure your audience sees your message. The CEO broadcast her ‘tweet’ in a scrolling tickerbar that appeared on the computer screens of her targeted audience. The Ticker tool isn’t really trying to be Twitter – it’s more like a tool that could help get key tweets noticed by a particular audience.
On Twitter (or even when I’m in Tweetdeck) I miss a good 90% of what’s going on, as I’m in there a few times a day, and unless you’re someone I know and have set up in a particular group column, odds are I’ll never see your tweets.
And every viewer controls what they see/read/filter, don’t they?
With the Ticker, the sender can specify how and when it will display to the target audience, not the recipient! So clearly it’s appropriate for very specific messages!